get e.motional
Gridlock sucks – time for a change
It causes delays. Increases fuel consumption and vehicle emissions. Raises stress levels. Cuts into leisure time. And lowers quality of life. While ground transportation is essential to the functioning of cities, the huge number of vehicles on the road creates traffic congestion, one of the urban world’s most vexing problems.
Cities are investing heavily in public transportation. They are encouraging the use of electric cars, lowering speed limits and eliminating parking spaces as well. Yet these measures alone will not solve traffic and emissions problems. Light rail, bus and subway systems are already strained at peak travel times, and their passenger volumes are projected to double by 2050 compared to 2021 figures. So big gaps loom and complementary solutions are needed.
Run on the sun
roo is an entirely new vehicle for urban travel. Like the elevator or the automobile, it promises to reshape city life. Bred to be energy efficient and emission free, it fits ideally into our new era of needing to use resources wisely and to limit CO2 release. As combustion engines begin to be banned from or taxed in inner cities; as novel mobility schemes expand in major metropolises; and as new small-format electric vehicles proliferate, roo takes its place as a key element in a sustainably mobile future.
